You are losing customer interest without a blog, more than likely. Customers love blogs as they act as extra content, meaning shoppers can spend time on your website getting to know your brand without having to be sold to. It’s not hard to see why this is appealing. Blogs even fix issues, work in an industry that can be hard to understand? Write blog articles explaining the more complicated topics. Offer a lot of hands on products? Write a blog exploring news ways to use them. This kind of extra content and information is taking the next step to help your customers, and that exactly why it works so well.
This success is why the content put into a blog is crucial, it has to be quality otherwise what’s the point? Offering the highest quality of copy is not always easy, especially when you have to pedal out multiple articles a week or month, ideas can get stale quickly. Even great ideas can be affected by lack of writer interest, if you’re not even interested why should your customers be?‘
Luckily there are those that have addressed these issues in the past and are happy to share their knowledge in avoiding dreadful content. Here are the tips that i found to be most common among full time blog writers for keeping your blog interesting.
You need to know what you’re doing when writing a blog and planning is the most important step in ensuring just that. Starting by picking a topic. Don’t talk about just anything, research what your customers want to read or know and make it relevant to their lives. The more convenient the topic for them the better, why are they going to go off and search somewhere else when everything they could possibly want to know is at their disposal on your blog?
Once a topic has been chosen, research it until you know it thoroughly. Chances are the people reading it already have some, if not a pretty decent amount, of knowledge around the subject and will be able to pick up on faulty or half explained information. You need to be offering your readers something new, not putting into words what they are already familiarised with.
If you plan on making any claims sourced from third party content, check their validity first. Nothing kills a blog’s credibility and reputation faster than false claims, they make you look lazy and are simply an embarrassing mistake. Make sure all third party claims are from trusted sources, and you are quoting the original source for the information rather than another messenger.
Every blog needs a headline. Make an interesting headline that is eye catching but also informative, interest grabbing but empty headlines are worthless, as are wordy informative ones that never get noticed. A headline may not always appear naturally so write as many as you need until you have one worth using. Don’t be afraid to change it later on either if it no longer conveys the true intention of your text.
Try to write as much as possible at once to ensure all main points are covered. As leaving and returning to a piece of work can result in forgotten or excessively covered points. Creating content that goes off on tangents and has parts missing can be common in work that is drafted over a long period and can be hard to bring back together into a well flowing piece.
Grab all the attention you can by using short sentences and paragraphs. This will help to keep your readers attention by not meeting them with a daunting wall of text. Full stops and blank spaces are incredibly inviting to people who want information but not all the effort in trying to decipher the points from one another. Even add photos if applicable to break up the text further and add extra content.
For a more personal blog you can even try writing as if you are telling a story. Readers tend to feel more connected to a writer when copy is written as if they are being spoken to. This kind of style builds up a kind of personal attachment from the customers view and can even be the reason they keep coming back for more. Since story type blogs always hint at the next piece of content it is always on the reader’s mind, this can be achieved by referencing the next part of a blog, or even a next post entirely in some part of the copy.
Regardless of what you do or how you go about your writing, remember what you have at the end of this session is only a draft. Nothing you write is set in stone, so don’t go too overboard on details and fixing imperfections. This can all be done later.
Naturally check all spelling and grammar. This aids in keeping your credibility up, nothing reads worse than a badly structured or spelled sentence. These are things readers expect blog writers to get right, so when they don’t it can reflect badly. The odd mistake is forgivable, but constant error will lead to you being considered an untrustworthy source.
Get rid of any repetition. Repeated words can easily get tedious for anybody, not just your avid readers. Seeing the same word or phrase multiple times just makes reading more work and takes the enjoyment out of the piece being read, as readers are more likely to be paying more attention to that repeated phrase than the rest of the text.
Reach out for advice, you’re not always going to be right. If needed get someone else to proofread to you work check it conveys its message in a way that is attractive and interesting to your readers. You may be happy with how it reads because you wrote it, but a fresh pair of eyes can reveal a lot your tired mind may have missed.
It’s perfect! Its witty, it gets its point across and it’s well written. But is it? When the re-writing process is done take some time to check if all the glorious information you’re giving out flows. You may find you need to take out or even add in words to make the sentences roll off the tongue properly, but this is okay, it’s the whole reason you’re checking it. If something isn’t working no matter how hard you try, it may be time to accept it just isn’t worth having in there, no matter how long you worked on it.
After the last step this may be the last thing you need to hear, but copy can’t be too long or too short and needs to be checked. If the piece reaches the average for that in its industry its ready, if not, it may be worth considering adjusting its length to accommodate.
Although all these tips may seem downright tiring and time consuming, they are worth it. They will surely help you on the way to writing a blog as close to perfect as possible and your readers will be loving your work in no time. Effort has to be put in to see benefits, and your audience know when it’s there.