Newsletter campaigns are a great way to attract new customers and maintain old customers interest. They make it simple and convenient to send new information and deals to subscribers on the list, acting as an extra form of promotion in itself and for the most part is free, with guaranteed views. Newsletters when used effectively can result in a boost of website visits and conversions, but they can only be effective with the right audience, and if that audience doesn’t exist yet the email campaign can’t be sent let alone succeed. Here are some great ways to build up or even add to that empty subscribers list.
Collecting email addresses can be difficult and also time consuming, and doing it the wrong way can damage brand identity by becoming viewed as spammy or too pushy. Thankfully there are ways to obtain potential customer email addresses without scaring away the customer in the process so here are some great ways to build up or even add to that empty subscribers list.
Contests or giveaways
These invite in new and old customers, but enticing a sense of competition out of them with the possibility of them receiving free goods or services for their participation. When the product or service being offered is of good quality and worthwhile it will make the viewer feel more compelled to enter as it would be more worth their time, it is on these kinds of contests that you may request an email in the sign up or entry form. These offers can be advertised throughout the website on sliders and banners and even promoted on social media.
Newsletter sign up options
As well as at the bottom of the website, or wherever the current newsletter signup ad is it is also an idea to have a signup option within the comment section on a website, whether in product categories or a blog section if applicable. It can even be used as a way to let people leave comments, such as only letting people who are ‘logged in’ to their account post comments, provoking people to make a website account by entering their email to allow them to express their views on content.
Online courses or live seminars
A website that offers a lot of information and expertise can also offer one on one or group online chats and video seminars that are limited in number and require booking a space, this can help acquire emails as it gives an opportunity to ask for a person’s email to be supplied as their reservation for the seminar with a promise of the exclusive link to the upcoming live chat in an email one they have entered their details.
Advertise subscriber only benefits
Customers always want to know what they will get out of providing you with their information, they will want to know what special treatment they will get for providing you with such details, this is where advertising subscriber only benefits comes in, such as news and new products before anyone else and even an offer for first time subscribers such as a coupon code. These benefits are best advertised on a company website on its own part of a page and also on a signup sheet, simply to help prevent any last minute doubt.
Pop ups are one of the oldest forms of website advertising, they are generally unavoidable adverts that pop up on the screen of someone browsing your website, they can be used to promote content and offers mentioned previously straight away, and can also have boxes to collect email addresses instantly if the viewer keep the box open long enough to read it. Pop ups can have their downsides in the fact that they are commonly blocked by most users and quickly closed when they are not. But there has been past strong evidence to suggest that when read they do work well, plus they’re usually free.
Email sign up on checkout
A lot of user email addresses can be collected upon checkout, usually the most useful ones too as they already have an interest in a site, proven by the fact they were on the purchase page. Offering an email sign up on checkout is most effective when it is offered alongside promises of email updates on the progress of their order and a confirmation email, that otherwise may not have been available.
Show what you are planning to send, with screenshots or snippet of information
This may seem pointless as it is giving away content without a customer having to sign up, but some websites stand by it completely. Claiming it works because viewers get to look at the kinds of content they would be receiving before they sign up so they can judge if they want to have it in their inbox. Which makes the customer feel more trusting toward the site and can occasionally reduce the amount of unsubscribers further down the line.
Position sign up form based on visitor behaviour
This may be the most important tip of all. Positioning the signup sheet on the most frequently visited pages or next to the most frequently clicked category nearly guarantees more exposure. Also, if the promises and offers specified on the link to sign up are similar to the points mentioned above they are likely to entice buyers even further, ensuring that subscriber lists will continue to grow as long as the signup sheet is in the optimum place.