To get the most out of any social media account for a business you need to know what you are intending to use it for. Whether it is to connect with your customers, increase awareness or even to get more sales, knowing what you want will put you on a faster track to getting there. Once you have a set goal in mind, work out the things you need to to do get there, what factors there are to consider and set up a rough strategy for your business to follow until it can change and adapt it based on real experiences or knowledge. If you have a diverse business, or multiple uses for your social media it may be worth organising your followers into lists, creating content for and viewing content of specifically determined groups of people. Helpful groups to separate are usually followers and competitors or customers with interests in different parts of your brand.
You can start a good Twitter profile by having the most appropriate profile picture possible. Having a photo of your company building as a profile picture is useless and unless you are the main face of your brand, a profile shoot of yourself is just as unuseful. A profile image needs to be easily recognisable, as it will show up next to everything you post and comment, your company logo is always a good start as it gives people an image to associate with your brand and promotes itself for you. Next it is a good idea to completely re-brand your page. Add a header image, change your accent colour and even offer a personalised page background if you’re feeling creative, but be sure to make the page feel like your brand in every way possible. Doing this defines your page as you, and shows your businesses personality so thoroughly that unless people are genuinely interested in what your company do, it’s unlikely they won’t have a second glance if they stumble upon your page. No Twitter profile is complete without a bio however. Edit your profile bio to reflect your brand again, give a quick summary of what you do and reflect the company personality within the writing style.
Once you’ve started posting and built up some people to follow and that follow you. Take the time to stop and listen to what your customers are saying. Keep a good track of what people are saying about you are your products online and react promptly where it is appropriate to do so. Knowing what the public’s view of your brand is can do a lot of good and save some serious brand damage happening without your knowledge. If you’re not quite at this stage yet, simply optimise your posts to grab attention. Use images to make them more visually stimulating and research what trending topics are currently on twitter and see if you can relate them to your business. Mention accounts of people or companies where possible and take advantage of their existing following to hopefully boost yours a little, the more popular the figure the better as long as they don’t react negatively. Alongside this be sure to make the most of keywords by using them as hashtags if they are used frequently on Twitter. Its recommended to use ones you already rank highly for on your website, as your brand’s face will become a familiar feature when the topics surrounding your keywords are put into a search engine. Engage your followers buy putting up Twitter only competitions and deals that relate to your brand and its products. It is a great form of free advertising, all you have to pay for is the prize but that also depends on what it is that your brand decides to give away. Doing this can drive traffic to both your page and your website if your products are of interest. It’s also useful to help your tweets go further buy doing occasional offers where you offer a reward for a retweet or a mention from your followers, as this gets you into view of more people.
However good your posts are, if no one knows about them there is no point having them up. Be sure to publicise your account to its best potential. Have links to your page on your website, at the bottom of blog articles and even on the end of your email tag. Wherever you put it just make it known that your page is up and in use, you can even push the content of your Twitter account itself onto others if they are performing well, if not then publish it to your website but in moderation. You can display Twitter content easily on your website in many ways, the two most popular are embedding tweets and a live Twitter feed. Embedding is what it says on the tin, if you write a piece of content such as a blog article and have a tweet or a two that directly link to the topic and add more value to it, embed the tweet into your blog post. This way people can interact with the page as the embedded tweet acts as a normal one does, your readers can like and retweet from your blog page. A live twitter feed however does not require relevant content to be put into use as it is simply a small feed you can place somewhere on your website that displays a live view of your twitter feeds, such as tweets and comments. It also helps customers notice your account and click through to use it or follow it properly.
Just to make sure your news feed is filled with only the most inspiring and useful content. Make a point of following your customers or even your ideal ones for a good idea on the kinds of topics they want to see or even they way they talk and interact. This can help you build more of a connection from your company to them, and helps tailor your content better. Also try to follow accounts that post content that touches on the topic of yours, as it may inspire you and give you some fresh ideas on content you could post yourself. Just be careful not to let your business’s content get too similar, otherwise you will receive a bad name for copying the effort of others. But who you follow isn’t all that is important, who you don’t follow is crucial too. Try to go through your follow list and delete any accounts that appear to be spammers or bots, as they will add no worthwhile content to your feed, do the same with silent accounts as there is no use in following an unused profile.