During the booming growth of eCommerce English businesses may often forget that there is a world outside of the UK and that sometimes a singularly lingual website may not be reaching its full potential. The eCommerce market in the UK is huge and continuously growing, currently viewed as a leader of eCommerce in Europe, claiming 4 from the highest ranked 10 eCommerce sites based on volume of sales. However this does by no means suggest it is the centre or the end of the spread of online purchasing. Plus, here at SKU Feeds we offer multi-lingual options and support sites from multiple countries, so you could even utilise your wider delivery scope through us.
Due to its small size the UK understandably has a small consumer market in comparison to many other countries, but its benefit is that English is a widely spoken language meaning purchases made through English translations of a site can be made through multiple countries across the globe. Even with its small scale sales in the UK were shown to be close to three times higher that the second largest european market which was Germany. Being its next competitor it is no surprise that many multi lingual UK eCommerce sites now have a German translation option.
This close competition and success in various countries that treat English as a second language pushes the importance of global sales, in turn pushing the need for translation. This need for translation in shown by studies that say 65% of UK sellers made claims that between 21%-30% of their online sales were from the international marketplace. With such a huge amount of sales being made from different countries it makes sense to offer products to reach the non-english speaking parts of active countries.
Countries widely active within the UK eCommerce market are currently France, Germany and the Netherlands, which add up to account for a combined 38.2% of UK website translations in the past year. A percentage of 38.2% does not sound high, but when taking into account the huge array of countries these three languages are spoken in it provides a much wider scope of possibility for global success than it first seems.
For businesses looking for such success in the global market, providing fluent and correctly done translations of websites in these three languages can be a huge push for global awareness. Followed closely behind these three are languages such as Spanish, Korean and Chinese, as China was reported to have one of the highest buying capacities globally, however it is not clear whether this is due to the country’s size rather than its success.